Over the years, progressive organisations have demonstrated several laudable examples of responsible corporate action for social development. Unfortunately, many of these efforts have not been able to reach a level of scale and dimension that can make an impact on a nation as large and diverse as ours. But, why is it, that despite possessing rich and diverse managerial capabilities, a tradition of entrepreneurship, economic resources and the right consciousness, corporate are still unable to participate more meaningfully in building natural and social capital?

The reasons are many and complex. These relate to the lack of a conducive external environment as also to organisations' vision, values, leadership and competitive capability. However, if there is one common thread, it is the unassailable fact that markets have failed to reward CSR (Corporate Social Responsibility)/ their helping hand towards society.

They do not adequately provide the drivers required to sustain a level of intensity of long-term engagement necessary to produce results in the vast social fabric. Social initiatives, are meant merely for compliance of regulations, and do not ignite creativity and innovation to accelerate social benefit..

But the social initiatives give a 'reputational asset' to companies which in turn connect the consumer to the companies & their product. Stakeholders will build a more enduring relationship with such companies, continuously creating value for the organisation, for its shareholders and the nation.

CSR can lead to optimum utilisation of national resources, given that far higher social benefits will accrue to every unit of incremental cost incurred by the organisation. Thus, given the right market incentives, Indian corporate can significantly add to Government efforts in pursuing growth with equity. Further it is also a logical thought that we earn a lot from society and we should be generous enough to give something to society. As Mahatma Gandhi had rightly said “Earth provides enough to satisfy every man's need, but not every man's greed”.

Helping to achieve inclusive growth through supply chain is a somewhat better proposition as it not only helps the company to participate in societal development and participation in Government agenda of inclusive growth but also to help the companies to improve their bottom lines.
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Inclusivity Measurement
Present Scenario
Supply Chain

Realigning Supply Chain through :

Direct Procurement from Producers/Primary Suppliers
Use of Information & Technology
Vendor Development
Open Tendering
Ancillary Development
Targeted Procurement
Unbundling of Contract



Digvijay Singh, Dy. Manager (Materials Management)
Research & Development Center for Iron & Steel (RDCIS)
Steel Authority of India Ltd. (Ranchi)


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